Iconic Canada FAMs
Curated experiences. Measureable result.
We design and deliver curated media and trade FAMs that align with national and provincial tourism strategies, so every program supports your bigger goals. Whether you need experienced hosts for a program you’ve already planned or full service from concept to completion, we adapt to what your team needs, taking the workload off your staff while delivering measurable outcomes. After each FAM, you’ll also receive a Content Kit of images and captions, ready to share on your own social channels.
recent FAMS
THE COLLECTIVE
Sherri King
As an International Tourism Marketing & Travel Trade Specialist, Sherri has designed and built familiarization tours for both trade and media. Also a travel advisor and the content creator behind Sherri Explores, she brings global market awareness and commercial travel trade insight, ensuring programs resonate with priority markets and industry partners.
Noelle Aune
As a Public Relations & Media Hosting Specialist and founder of Noelle Aune Communications, Noelle builds media and influencer relations across tourism, entertainment and events, with clients including the Calgary Stampede and Waterton Lakes National Park. Through storytelling, hands-on hosting and data monitoring, she delivers proven reach and meaningful coverage.
Carolyn Rohaly
As a Senior Tourism Communications Leader, Carolyn brings executive-level experience in luxury travel, destination marketing and major event media relations, including 10 years of VIP trip planning and media coordination at CBC. She has led international media programs and complex press trips that deliver journalist-ready experiences and measurable coverage.
READY?
Let’s connect
Ready to showcase your destination to the media and travel trade? Let’s talk about creating a FAM that brings your story to life.